Kia Motors India Design Tour Comes To A Close
- Kia's design tour covered 15,000km across 26 cities, showcasing four cars.
- Kia claims that it reached out to 10,000 potential customers under this initiative.
- Its first product for the Indian market will be the SP2i.
- The company aims to launch a new car every six months.
has just concluded its 15,000km-long second design tour in India. The tour covered 26 cities in the span of under two months. Kia's aim for the design tour was to create a strong brand awareness and reach out to new dealers and customers too.
As we all know, the carmaker will start its India operations this year and its first product for our market will be the Hyundai Creta-based Kia crossover at the event. The brand's aim is to introduce a new model every six months after the launch of its first product in India.
True to its focus of reaching out to new dealers and customers, the carmaker claimed that it connected with more than 10,000 potential customers at the latest design tour.
Kia aims to be among the top five carmakers in India within the next three years. The SP2i will be its first product for India and will take on the likes of the. Here's the official press release from the carmaker for more details:
Press Release
Kia Motors India concludes Design Tour via multi-city roadshows covering over 15,000 kms across India
Showcases of 4 of its world-class Kia cars in 26 cities across India
Second half of 2019 will see the launch of Kia's first mid- SUV based on the SP Concept
New Delhi (31.03.2019): Kia Motors, the world's 8th largest automobile maker recently concluded the second phase of its Design Tour in India. The Design Tour aimed at raising awareness of the brand in the country and reiterate Kia's design prowess by exhibiting the world-class Niro, Carnival and Sportage cars. This tour reached 26 cities over a span of two months covering 15,000 kms distance to showcase of Kia's long-term commitment and dedication to the Indian market. Through this activity, Kia Motors India reached out to over 10000 potential customers and buyers across the country. This extensive multi-city roadshow commenced from the city of Jamshedpur on 16th of January and concluded in Bhopal on 15th of March.
The Kia Design Tour 2019 was an opportunity for enthusiasts and potential buyers to be able to forge strong ties with the brand and experience a glimpse of the automaker's commitment to the Indian market ahead of its first car launch in the country, our mid-SUV based on the SP Concept, showcased at the Auto Expo 2018. The primary focus of the multi-city road show was to bring together dealer partners, customers and reaching out to newer audiences, ensuring wide reach and deep market penetration in the country. With an aim to be amongst the top 5 automakers within three years in India this multi-city Design Tour would enhance Kia's brand awareness and recall with customers all-across India.
Mr. Manohar Bhat, Head of Marketing and Sales, Kia Motors India said, "The Design Tour is a great platform where multiple stakeholders andndash; Dealers, Customers and Opinion Leaders andndash; get to be a part of, and experience the distinctive and stunning design of Kia cars. Through this activity we were able to gauge the excitement and anticipation around Kia amongst the masses across the country. We have received a phenomenal response from every city, and we are happy that we were able to showcase the glimpse of great design and technology of Kia in the respective cities, a taste of what Kia is about, before the launch of our mid-SUV in India."
Ahead of the launch of its first car in India, Kia is working aggressively towards establishing a strong brand presence in the country. Kia Motors India has already commenced its Trial Production of the SP2i at its Anantapur Plant in Andhra Pradesh. With a target of launching a new car every six months after the launch of the first product in India, Kia is planning to expand its portfolio to at least 5 vehicles by 2021.
About Kia Motors India (KMI)
In April 2017, Kia Motors signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility in Anantapur District. Construction of Kia Motors' first manufacturing facility in India has been completed, with trial production commencing in January 2019. The manufacturing facility is expected to begin series production in the second half of 2019 and produce approximately 300,000 units per year.
For more information about Kia Motors India, please visit www.kia-motors.in
About Kia Motors Corporation
Kia Motors Corporation (www.kia.com) -a maker of world-class quality vehicles for the young-at-heart andndash; was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. About 3 million Kia vehicles a year are produced at 14 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 180 countries. Kia today has over 51,000 employees worldwide and annual revenues of over US$47 billion. It is the major sponsor of the Australian Open, official automotive partner of FIFA andndash; the governing body of the FIFA World Cupandtrade; andndash; and official partner of the UEFA Europa League andndash; the world's largest professional club football competition. Kia Motors Corporation's brand slogan andndash; "The Power to Surprise" andndash; represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.
By Aniruthan Srithar April 02, 2019 at 08:16PM
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